PT - JOURNAL ARTICLE AU - Ballester, Patrice TI - Prince, the Artist Who Wanted to Be Popular? Creativity, Independent Artist and Tourism Marketing DP - 2017 Jun 11 TA - Musicologica Olomucensia PG - 5--21 VI - 25 IP - 1 AID - 10.5507/mo.2017.001 IS - 27879186 AB - Through the figure of the singer Prince, Roger Nelson (1958-2016), LoveSymbol, we can reflect complex relationships between the artist and the game of celebrity. The fact of becoming popular, of being a known singer on a world scale, involved automatically and systematically desire to control his image, to come into conflict with his record company and to propose new marketing formulas to sell his music. Now, the tourism and the visit of Paisley Park (Minneapolis - Chanhassen) become a new stage of the memory's construction and of this popularity. This avant-garde singer in his way of communicating and expressing himself on the stage offers future generations a wide range of academic research in multiple fields. He proposes a continuation of his musical art through Paisley Park and cultural tourism.