Musicologica Olomucensia vol. 26, (2017):254-264 | DOI: 10.5507/mo.2017.013

Hudební scéna v Rumunsku. Produkce, distribuce a spotřeba pop music v období post-socialismu

Anda Becut1, Elena Trifan2
1 Department of Sociology, Faculty of Sociology and Social Work, University of Bucharest, Schitu Magureanu 9, 010181 Bucharest, Romania
2 Department of Sociology, Faculty of Political Science, SNSPA, Expoziției 30, 010324 Bucharest, Romania

Článek zkoumá transformace populární hudby v Rumunsku na pozadí zániku státního socialismu a v kontextu nástupu neoliberální politiky po roce 1989.
Rumunský pop je v rámci své země nejposlouchanějším žánrem mezi mladými lidmi. Studie zkoumá vývoj rumunského hudebního průmyslu od doby státního monopolního labelu Electrecord, dále v průběhu socialistického období až k post-socialistickým privatizačním tendencím. Autoři zde potvrzují sepětí vývoje rumunského průmyslu pop music s konkrétními procesy rumunského post-socialismu, přičemž pochopením těchto vazeb ukazují nejenom lokální trendy, nýbrž i obecnější principy platné pro celý východoevropský kontext. Dále studie popisuje kontury vztahu mezi rumunskou populární hudbou po roce 1989, post-socialismem a globálním neoliberalismem jako hegemonním diskurzem.
V pozdních devadesátých a po roce 2000 charakterizovala rumunskou popovou hudbu činnost soukromých firem, jež propagovaly dospívající hvězdy interpretující banální repertoár, stejně tak nízkorozpočtové improvizované hudební videoklipy určené výlučně domácímu publiku. V pozdějších letech získaly rumunské popové hvězdy mezinárodní význam, což ukazují renomované žebříčky popularity. V tomto smyslu rumunský pop zobrazuje étosu neoliberalismu - jak popisuje Comaroff a Comaroff: s téměř zázračným nárůstem bohatství.

Keywords: Rumunsko, post-socialismus, produkce, distribuce, pop music, kulturní průmysl

The Romanian Music Scene. The Production, Distribution and Consumption of Pop Music in the Post-Socialist Period

Our paper investigates the emergence of pop music in Romania against the background of the demise of state socialism and the implementation of neoliberal policies after 1989.
Romanian pop music is the most listened to genre among young people nationwide in Romania. The paper traces the evolution of the Romanian musical industry from a single state-owned label, Electrecord, during the socialist period, to the private initiatives, large or small, of post-socialism. We argue that the development of the Romanian pop music industry is tightly linked with particular processes of Romanian post-socialism. Hence, analysing this development enables us to shed light upon the specificities of post-socialism in Romania (but also in the broader Eastern European context). Furthermore, the paper delineates the relationship between pop music in Romania after 1989, post-socialism and global neoliberalism as a hegemonic discourse.
In the late 1990s and early 2000s, Romanian pop music meant private enterprises promoting teen stars playing simple compositions and improvised music videos produced on a low budget, dedicated exclusively to a Romanian audience, whereas more recently pop songs by Romanian stars have gained international recognition, and entered the international charts. Thus, Romanian pop music seems to portray the ethos of neoliberalism as described by Comaroff & Comaroff, with wealth being attained almost miraculously.

Keywords: Romania, post-socialism, production, distribution, pop music, culture industry

Published: December 11, 2017  Show citation

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Becut, A., & Trifan, E. (2017). Hudební scéna v Rumunsku. Produkce, distribuce a spotřeba pop music v období post-socialismu. Musicologica Olomucensia, 26, Article 254-264. https://doi.org/10.5507/mo.2017.013
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